Whether your book is traditionally published or self-published, authors need to promote their books in order to build a reader fanbase and of course sell books. Here are 5 steps to follow in order to make your campaign a success.
1. Define your overall campaign goals.
Questions to ask and answer…
What are your 2 primary overall campaign goals?
What are the key dates for the campaign? Ex: launch and end date.
What is your budget? Whether your budget is 500$ or 500,000$, your budget needs to be defined and secured before launching any campaign.
2. Define, create and develop your digital platforms.
Questions to ask and answer…
Who is your target audience?
How will you reach, connect, and engage with them?
List every platfrom that you will use Ex: Facebook, Instagram, your website…
3. Define, create and develop the promotional sections of the campaign.
Questions to ask and answer…
Will you have a pre-launch phase?
Who will be your promotional partners (ex: online bookstores, book bloggers/reviewers) and how will you all work together during the campaign?
How will you manage your post launch and end of campaign phase?
4. Making sure your campaign gets discovered.
Questions to ask and answer…
What social media platforms will you use? Will you have your own website as well?
What keywords will you use and how will you use them?
What is the metadata for your book?
What is your SEO plan?
5. Setting your key metrics and analytics.
Questions to ask and answer…
What data will be measured?
What criteria will be used to measure it? Ex:how many likes? follows? visits to website? or units sold?
So let’s get to it…Your readers are waiting!…
Vincent Salera
Founder @ World's Best Story™ amplifier of creativity & fun!
