McDonald’s A True Hero Of Literacy

I’m lovin’ it!!!
What a great way to help increase literacy and make reading cool. Beginning May 16, 2017, McDonald’s Canada will be offering two books with their Happy Meals instead of the typical toys as an option.

They have partnered with children’s publisher Kids Can Press with featured books including Scaredy Squirrel by Mélanie Watt, the beloved Life in the Wild series by Nicholas Oldland, Franklin the Turtle by Paulette Bourgeois and Brenda Clark, and the Dragon Safety Series from Jean E. Pendziwol and Martine Gourbault.

McDonald’s has also begun a charitable initiative with #OwnaBookGiveaBook, they are asking young readers to take a “shelfie” which consists of taking a picture of your bookshelf and turning it into a hashtag when sharing it on social media.

For every 20,000th hashtag, McDonald’s will donate a book to First Book Canada, an organization that helps raise literacy for kids by giving them access to books.

Now you can get a book in a Happy Meal. Plus, post a shelfie and help us and @FirstBookCanada give 20,000 books to kids. #OwnABookGiveABook pic.twitter.com/vQLVebx5Hn

— McDonald's Canada (@McD_Canada) May 16, 2017

"Scaredy Squirrel Makes a Friend" https://t.co/aPpZmIHUxK #ad #Happymealbooks #Ownabookgiveabook pic.twitter.com/RRzBauyHl9

— Kathryn Gignac (@mommykatandkids) June 6, 2017

Another shelfie for #OwnABookGiveABook because, well, books. pic.twitter.com/Au2q0aNHjw

— Lawrence Cohen (@lawrencec) May 25, 2017

Here's our #shelfie and #FridayReads! Post your own #shelfie so @McD_Canada and @FirstBookCanada give a child a book! ? #OwnABookGiveABook pic.twitter.com/rtInUDPB1a

— Owlkids Publishing (@owlkids) May 26, 2017

Inspire a love for reading!! When you purchase a happy meal McDonald's Canada you can choose a BOOK or a toy! #OwnABookGiveABook pic.twitter.com/OHkohLGeUt

— Jenn (@Mommy_Jennof3) June 1, 2017