I just love this initiative by IKEA UK who in partnership with the Man Booker Prize will be building a reading rooms in one of their UK stores. From Tuesday July 31 to Sunday August 5, not only can you read books in their rooms but also take books home for free. How’s that for being a Hero Of Literacy?
“Research conducted by Ikea found that 64% of Brits believe TVs, laptops, and smartphones bring stress into the home. Furthermore, research from the University of Sussex found that reading just six minutes a day can be enough to reduce stress levels by 68%.” – MetroUK
“The Reading Rooms give us a chance to use our retail space to inspire people to think about the importance of relaxation at home. Reading at home is good for your health and the living room is the perfect, tranquil setting to do so, providing a peaceful haven from the outside world.” – Luis Lopez, head of living rooms, Ikea U.K. and Ireland